Sony Unveils Prototype Projector At Special Screening of "The Da Vinci Code"

The old Pacific Hollywood theater that opened in 1928, locked behind heavy black security gates seems like an unlikely place for Sony Electronics Inc. to debut a long-awaited concept 4K digital projector with 18K Lumen. Dan Brown's "Da Vinci Code" staring Tom Hanks showed Monday night at a special digital screening at the Hollywood, Calif., theater, now home to the Entertainment Technology Center at the University of Southern California (ETC-USC) digital cinema lab. The center screened the digital cinema release, courtesy of Columbia Pictures and Sony Pictures, on the Sony SXRD 4K (4096 x 2160 pixel resolution) concept projector with 18K Lumen, the first public showing for a digital projector with these specification. [More]