Sunday, September 24, 2006

Study: 'Da Vinci' tops summer profitability

NEW YORK -- "The Da Vinci Code" outperformed boxoffice record-breaker "Pirates of the Caribbean: Dead Man's Chest" in terms of profitability this summer, according to a study released Friday by Kagan Research. Sony Pictures' "The Da Vinci Code" should generate nearly $1.2 billion in worldwide revenue, according to Kagan estimates. It cost $367 million to produce and market. Disney's "Pirates" should generate more overall revenue, or about $1.8 billion by Kagan estimates, but cost an estimated $75 million, or 17%, more to produce and market than "Da Vinci." [More]


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