ROKKAN Leverages Social Networking for Da Vinci Code Video Game Launch

New York, NY (PRWEB) June 26, 2006 -- Leading independent interactive agency ROKKAN, in cooperation with 2K Games, launched a breakthrough campaign for The Da Vinci Code Video Game, which leveraged social networking to create community around a puzzle-solving expedition. “While the concept of an online treasure hunt may not be revolutionary,” says Chung Ng, ROKKAN Co-founder and Managing Partner, “we wanted to leverage social networking to achieve cultural relevance for the Da Vinci Code brand with gamers.” To do this ROKKAN developed an integrated campaign that included social networking sites like MySpace and YouTube, as well as other online and retail partners. [More]