Sunday, March 19, 2006

The paperback Grail

At long last, three years after Dan Brown's "The Da Vinci Code" hit the best-seller lists, it's coming out in paperback. With more than 40 million hardcover copies sold worldwide, it's a fair question as to whether there's a massive audience for the more affordable version. But the publisher is betting huge that there is. Random House is printing 5 million copies, and while Barnes & Noble's order for the paperback is its largest single purchase of a title in 20 years, the plan is to also saturate other outlets, from airport lounges to grocery stores, with copies. In other words, you'll be able to get your Big Gulp and soft-cover heresy to go. [More]

Pre-Order 'The Da Vinci Code' on Paperback today!


Blogger Jeff Downs said...

At our upcoming conference, author and lecturer J.P. Holding will be addressing the claims in this novel with his workshop titled "Not InDavincible: Dan Brown's Broken Code Book."

3:18 PM  

Post a Comment

<< Home